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A New Direction with SPECtacular frames!

Updated: Apr 27, 2023

Well, I don’t know about you but we are all so excited about the New Year ahead…

As a team we have spent a lot of time over the past few months trying to work out what our patients really want from a new pair of specs or sunglasses? We have always strived to be a little different at Judith Roberts, while still supplying the core brands you are all familiar with, we also try to get a few new and exciting frames from designers you may not necessarily have heard of.

Over the past few years there seems to be a definite shift toward patients requesting personality and distinctiveness in their frames, and we LOVE it! As a spectacle wearer, I want something that nobody else has, or certainly something eye-catching and it would appear I’m not alone… There are so many options when it comes to choosing a pair of specs with so many places to buy them from, it can seem a very daunting prospect… But worry no more!

We want to be Wales’ go-to place for different, individual and unique frames!

So here’s the plan.. we are going to spend time this year sourcing really different and exciting new pieces for the practice. Two of the team will be off to Milan to the European Optical fair this year to source some of that individuality so many of our patients crave, (nice for some eh??) We’ll also be  looking to source collections which are made in the U.K, designed by people who really understand quality eyewear, and those who can offer something a little different.

Now don’t panic! We will still be keeping our faithful high-quality core ranges, which offer great value for money and excellent quality design.

But we want you to be involved! We are going to be updating social media regularly with our new finds, our ‘‘SPECtacular’ diary entries and we NEED your feedback! We really want you to be involved, as at the end of the day you’ll be wearing them. Keep an eye out on social media for our regular updates and let us know if you see anything # SPECtacular!

So we are heading into 2018 with a new focus and we can’t wait to get started!!!


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