Maui Jim got it’s start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, they engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, their Classic Collection was introduced. They now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.
In 2015 and 2016, Maui Jim was selected as the Best Sunglass Company in Vision Monday and 20/20 magazine’s EyeVote Reader’s Choice awards.